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on 8/10/12
Adrian Doidge said:
This is an aesthetically pleasing work, judging from the photographs, and an interesting concept, that although quite abstract has been streamlined and simplified for the audience quite well. At first glance I couldn't see how the use of typography really expresses the intention of the poster work, it seemed that the symbols (imagery) were doing most of the work communicating to the audience. However, after closer inspection of the images here I saw that the type does reflect the nature of the concept of technology shaping the way we think/perceive. The communication of the symbols is then supported and clarified by the use of typography. I really enjoy this work, and the concept behind it, I hope that we see more of this kind of design coming out of Griffith. Well done.