Rainbow Bridge

Designers: Amanda Heloey

Tutor: David Sargent

Subject: Liveworm

Date: 25 Sep, 2012

Responding to a gap in readily-available information and support for Queenslanders of Culturally and Linguistically Diverse (CALD) backgrounds who are also Lesbian, Gay, Bisexual or Transgender (LGBT), the Queensland Association for Healthy Communities Inc. (Healthy Communities) sought funding from Queensland Government’s Department of Communities to develop the website as a starting point for CALD LGBT persons to access. The site would be aimed at newly arrived Queenslanders as well as students and tourists from overseas. Healthy Communties approached Liveworm for their assistance with this project.

Final year Visual Communication Design student Amanda Heloey was responsible for the design of the Rainbow Bridge branding, promotional collateral, items to be used for the launch and of course the website itself. The project involved a close collaboration between the studio and Healthy Communities Multicultural Project Officer Sophiaan Subhan to ensure the website contained all of the relevant information, was visually interesting but also easy to view, navigate and read. The site was also built using an Open Source backend to allow Healthy Communities to make their own edits to information in the future to lower any ongoing costs to the organisation.

The website was recently launched during the 2012 Brisbane Pride Festival and was the first ever Liveworm project launch to include a drag queen performance! You can find the website at