Mapping Southbank

Designers: Jack Loel, Emma Bergman, Zenie Lai

Tutor: Dr Oliver Vodeb

Subject: Visual Communication Design 4

Date: 20 Sep, 2012

The goal for this project was to create a moment of reflection where the viewer can start to imagine everyday encounters in a fresh new way, albeit momentarily. Attempting to shape Southbank’s urban space in a positive way, the site-specific posters invite viewers to critically reinterpret urban space and, as a result, to re-engage and negotiate our urban space differently. The project comments on and brings to attention the habits of Southbank Corporation- which owns and manages the Southbank area- and the power structures in place. It questions whether or not Southbank’s attempt at place-making is successful and what culture is being created.