Designers: Rachel Lee
Tutor: Dr Oliver Vodeb
Subject: Socially Responsive Communication
Date: 1 Nov, 2012
Twinkle twinkle little star,
Brainwashing your mind little by little.
Mao is portrayed as pixie slowly infiltrating communist thoughts to the complying child, while singing the nursery rhyme.
Aimed at revealing propaganda in societies, Rachel focused on the China Model textbook, commissioned by the Hong Kong government as a National Education program model for students to learn more about China. Using education as a propaganda tool, the booklet contained biased content of beautifying Chinese government without mentioning negative aspects of human rights and political issues, and infiltrating black propaganda elements of China being democratic compare with America political system is a failure to brainwash readers.
With the protesters producing materials against the scheme, caricatures, posters, t-shirts, stickers and balloons are chosen as suitable media for participants to use in protest. The caricatures showed the propagandistic content in the booklet and power relations between China and Hong Kong, informing the public about brainwashing qualities of the program and impact once the scheme has passed. Caricatures are then applied onto other mediums as motifs to achieve a cohesive outcome.
Hong Kong: Here is the gift to celebrate my newborn.
In Chinese culture, people celebrate one-month-old newborn by eating red eggs, which are eggs dyed in red. Here, the newborn are referring to the children under the China model. They are brainwashed, so they are newborn communist babies. And Hong Kong is handing them back to China.
Top left bubble: Chinese unique democratic system
Bottom left bubble: An organisation in power that is progressive, unselfish and united.
Right bubble: Supporting the democracy of people is same as supporting the leadership of communism
Book: National Education
The statements in the speech bubble are found in the Chinese model-National Education booklet, which has the tendency of pro China.
Left bubble: We oppress and monitor the parents of the Sichuan earthquake victims.
Top right bubble: We don’t mention sensitive topics for example the Tiananmen Square Protest.
Bottom right bubble: We capture human rights activists to jail.
A drama mask is used to show China’s pretentious character of being democratic on the surface, but not underneath. The speech bubble statements are the issues ignored in the book, which are not democratic.
Giant (Jack and the Beanstalk): Lay eggs!
Leung Chun Ying, current Chief Executive of HK (chicken): gobble-gobble
Jack and the Beanstalk story is chosen to reference China is powerful giant and Hong Kong is the chicken that serves China. When Chinese government has given orders, Hong Kong has to obey as the chicken laid eggs in the story. The red eggs symbol the children under the National Education system and being brainwashed.
Title: National Education= Brainwash? Debate forum
Date: Nov 18 (Sunday)
Time: Starts at 3pm
Place: Victoria Park pavilion
Join us and share your thoughts.
Translation: Withdraw National Education!
Translation: Hold your thoughts, don’t let your brain be taken away!
Using the qualities of helium balloon, to link with the issue. When people hold the balloon, it’s a metaphor of holding their thoughts and not to let go, if not they will be brainwashed.